At Executive Headhunters EMA Partners UK, we’re experienced in conducting bespoke executive talent searches for businesses across all sectors. We have experience finding senior talent for high-level roles such as Director, Sales Director, and CEO. We also have strong experience recruiting for senior marketing roles in a variety of sectors.
In short, we’re experts in marketing executive recruitment. This is one of the many successful senior headhunts we’ve performed. In this insight, we’ll outline our experience finding a new Marketing Director for software producing firm Oppolis.
Introduction to Oppolis
Founded in 2003, Oppolis Software are a UK-based software producer. They specialise in the production of software to assist in managing workflow as well as reviewing content for the print and digital publishing sector. The business was founded by its three directors. Each had worked together previously in traditional newspaper printing.
Launching A New Service
Oppolis were getting ready to launch a new product; GoProof. The aim of the product was to provide a new content proofing platform for creative professionals that was self-serviced and unique. The product was set to be distributed as a monthly subscription service. It was to be sold to small firms, creative professionals, and freelancers. They were looking for recruitment agencies and marketing executive search firms to help find the right candidate.
The role they were offering would eventually become akin to a Marketing Director role. The aim was for the chosen candidate to manage the marketing responsibilities for all of the business’s workflow solutions.
Finding the Ideal Candidate
As they were looking to launch this new product, Oppolis were looking for someone to oversee this launch. They would ensure the new product’s reputation was upheld and ensure its presence on the market.
The responsibilities of the role would involve building up the product name. It would also involve helping ensure high-quality marketing presence online. The aim was that this would help generate new subscriptions to the service.
The ideal candidate would be a trailblazer, ensuring the new product was recognised as a leading platform for self-service reviewing tools within the market. It was vital they had the right skills to succeed, so we had to pick the perfect candidate!
Meeting Our Client's Needs
Product knowledge and experience is vital for senior roles such as Marketing Director. The client wanted a candidate who could bring them great success with their new product. To achieve this, they believed that the candidate needed to have experience launching a new product from the outset. They must also have created a profitable, successful subscription service.
They emphasised that Software as a Service (Saas) experience was essential. In addition, a strong understanding of subscription based models and targeting the right audience for the product was also needed.
They required that the candidate have a driven, motivated, and confident personality. This was to ensure that they had the passion to make GoProof a successful standalone product.
The ideal candidate for Oppolis needed to have experience managing the market for a range of products. This was essential in becoming the new Marketing Director for the business’s portfolio of products.
Finding the Ideal Marketing Director
At Executive Headhunters we strive to know our client inside and out before we begin searching for the ideal candidate. The directors of the business each had extensive experience working in the publishing industry. They’d each applied their individual industry knowledge to the business, with great success.
We understood their need for a new Marketing Director. We understood that this hire needed to be of the highest quality and have the same determined work ethic that the current directors held.
For our executive search, we set out to target SaaS businesses, as well as other technology and software firms. This was because it was essential that candidates had proven experience working in these sectors. We targeted candidates who were eager to take the next step in their careers. We targeted people with this mind-set because they often have the most drive and ambition to succeed.
Delivering Results
As a result of our detailed executive search we found a Head of Marketing. They had recent successful experience conducting the marketing for a subscription based product. This product was based in the software solutions sector.
The candidate had contributed to the growth of the business they were working for. Both the candidate and ourselves believed that their strong experience in launching subscription based products made them ideal for the role at Oppolis.
The candidate we sourced was excited to have the opportunity to become a Director. They were excited to be able to drive growth for Oppolis. Both ourselves and our client recognised their impressive ambition and drive.
This was a very rewarding experience for both ourselves and our client. We took the time to get to know Oppolis as a business and exactly what they were looking for. As a result we conducted an extensive, targeted executive search, and sourced the ideal candidate for our client.
Even though the chosen candidate wasn’t actively looking for a new role, we nurtured them to our client’s opportunity. As a result we gained their interest in taking up this exciting opportunity. The result was yet another successful senior headhunt for us at Executive Headhunters EMA Partners UK.
Not Just Marketing Executive Recruitment
This experience was just one of many successful marketing executive recruitment projects we’ve carried out. Visit our case studies page to read though case studies for our headhunts both in marketing and beyond. We’ve successfully headhunted for senior roles across the board. So we don’t just deal in marketing. We’ve also recruited for senior roles such as Sales Directors, as well as Project Directors, Managing Directors, and CEOs.
Executive Headhunters Source Top-Tier Candidates
This case study is a great example of the benefits of marketing executive search firms, and whole of market headhunters. We’re able to source bespoke candidates for our clients. We do this by utilising our strong experience, vast skill-sets, and expansive network of regional and international connections.
We can nurture high-quality candidates towards our clients’ opportunities, providing them with a higher standard of candidate than most recruitment agencies. We also provide a wealth of other recruitment services, from industry mapping to team acquisition. Take a look at our services page to find out more.
